Ryan McNally – BA Visual Arts (Maj: Design)

Digital Marketing Manager | Marketing Automation

Professional Summary

A data-driven strategic thinker with proven results across acquisition, end-to-end digital marketing campaign design, execution and analysis. Defining online advertising and marketing automation strategies, managing marketing operations; optimising for conversion, marketing attribution, systems integration, segmentation & personalisation and A/B testing, all successfully applied and integrated in order to increase revenue.

A proven track record of bringing teams together to drive results, innovation and digital transformation. Always looking to innovate and challenge the status quo, I’m creative and very comfortable in either a team environment, or working autonomously, perform well under pressure and excel at multitasking projects, timelines and campaigns.

Skills Summary

• Strategic Thinking & Problem-Solving
• Strong Data Analysis Skills
• Proven Leadership Capabilities
• B2B & B2C Digital Marketing Skills
• Campaign/Project/Budget Management
• Marketing Engagement/Retention
• Outstanding Communication/CRM Skills
• Creative & Innovative
• Strong Digital Competence (inc. Salesforce Pardot)

Career Summary

Digital Marketing Manager – Marketing Automation

The Adecco Group, Sydney  |  May 2016 – Present

Incorporating The Adecco Group, Adecco Staffing, Modis, LHH, General assembly and Spring Professional, my main duties and responsibilities include managing a team of four, plus a budget of $100K+ p.a., developing and managing the marketing strategy to acquire and retain customers – and candidates – and drive revenue growth, by:

• Devising, building and managing the marketing budget, optimised for ROI.
• Driving a digital acquisition strategy for lead generation, lead nurturing, scoring and ownership of the digital marketing funnel.
• Building channel marketing initiatives to drive the sales and marketing funnel.
• Implementing social paid, display & retargeting strategies tailored towards performance objectives and targets.
• In-depth analysis and optimising campaigns to improve performance and scale channels.
• Regular reporting using in-house attribution modelling, Google Data Studio, Google Analytics and platform insights.
• Executing and testing new innovative creatives (video, still imagery, animation and other content forms) that best utilise various verticals.
• Social Media Growth: Facebook following of 10,000+ followers within 12 months.

My key achievements in this role include:
Successfully ran the 2018 digital marketing campaign and strategy for the NSW electoral commission, converting over 20,000+ applications needed to fill 9,000 jobs, centralised real time campaign analytics dashboard, on a $10k budget.

Grew the company organic traffic +30% YOY using my knowledge and skills of SEO.

Supporting the APAC region with SEO, analytics and digital marketing best practices reducing the cost and reliance of external agencies.

Increased mobile job applications by 90% by using data and analytical research.

Senior Digital Graphic/Web Designer

Modis – Sydney  |  September 2013 – May 2016

The Adecco Group, Adecco Staffing, Modis, LHH, General assembly and Spring Professional
Main duties and responsibilities in this role included:

• Developed and maintained strong and productive relationships with key stakeholders.
• Managing a number of external agencies.
• Supporting the sales and bid teams with design collateral such as infographics, video content and sales presentations.
• Creation and implementation of brand identity projects, corporate editions, storyboard animations, mobile applications and other digital media and projects stands.
• Producing, filming and editing all company video content.
• Creating and updating of websites, designing and building EDM & banner campaigns, creation of interactive presentations, creation and monitoring of projects.
• Implementation, customer presentation graphics and strategic proposals, tech and audio visual set up and support at events, functions and seminars.

My key achievements in this role include:

Awarded Employee of the year out of over 450 people nationwide within the first 6 months of working at Modis, through creative support with key stakeholders and account managers.

Supported the sales team with winning $multi million new business deals through creative and on-brand business proposals and tenders.

Introduced new email marking tools companywide for both internal/external marketing communications.

Project-managed two company re-brands across all digital and print assets on time and budget, creating new social media channels and launching two new websites across two different content management systems

Negotiated better deals with external suppliers, both digital and print, saving $20k.

Designed the Advara logo and branding, a cloud-native, multi-jurisdictional land registration platform.

Supported account managers with key government clients with UX for app design and development recommendations.

Freelance Senior Digital Graphic/Web Designer

Creative ADM – Perth  |  March 2013 – September 2013

Accounts worked on: Cedar Woods Estates, The WA Local Government Association, Heart Foundation, St John of God Health Care, Polytechnic West.

• Taking briefs from account managers and creative directors, and ensuring the project was carried out as effectively and creatively as possible.
• Managing projects from the design brief through to digital and print production, using my in-depth knowledge of Adobe Creative Suite.
• Working from concept to digital and print, including colour management and proofing of all materials produced on fast-paced retail campaigns.
• Creation and implementation of brand identity projects, corporate editions, storyboard animations, websites, mobile applications and other digital media and project stands and events. Design and build EDM & banners campaigns.

Key Achievements in this role included:
Successfully cut the time it took to design and developer website form month to weeks, by working with the web developer using and a mobile first design and development approach.

Secured new business with creative support and digital strategy across branding and website proposals.

Senior Digital Graphic/Web Designer

Linc integrated – Perth. |  November 2009 – March 2013

Accounts worked on: Brands: Perth Airport, Peet Estates, Australian Wildlife Conservancy, Monadelphous Group, Cedar Woods Estates, INPEX.

• Taking briefs from account managers and creative directors, and ensuring the project is carried out as effectively and creatively as possible.
• Managing projects from the design brief through to digital and print production, using my in-depth knowledge of Adobe Creative Suite. Design/build EDM & banner campaigns.

Key Achievements in this role included:

Took control of a major WA state government design document that was over budget and time frame; I was tasked with bringing it back on track and budget, working with a team of people round the clock and I hit the deadline, creatively and working under pressure.

Implemented a new backup system replacing a time-consuming and costly manual process saving 20 man hours and $1000 per month.

Designed the Advara logo and branding, a cloud-native, multi-jurisdictional land registration platform.

Supported account managers with key government clients with UX for app design and development recommendations.

Graphic/Web Designer

SapientNitro (formally Digital and Direct) – London  |  August 2008 – August 2009

Accounts worked on: Sky, Vodafone, Hewlett Packard, Ono and Kingfisher Airlines.

• Working from concept to digital or print, including colour management and proofing of all materials produced on fast-paced retail campaigns.
• Managing projects from initial visuals through to digital or print using my in-depth knowledge of Adobe creative suite.
• Taking briefs from Studio Managers, Account Managers and Art Directors and deciding how best to accomplish each job or project as effectively as possible.
• Design/build EDM & banner campaigns, create websites, applications, brand identity.

Key Achievements in this role included:

Digital and Direct were so confident of my abilities that they seconded me to Sky Print Management to help with outputting of jobs to print and ensuring quality control procedures were followed.

Key member of the creative team that successfully helped win a major new client – ONO, a Spanish broadband communication and entertainment company.

Education, Training & Certification

• 2018 + 2020 SEMrush – Content Marketing Toolkit Exam See credential
• 2018 + 2020 SEMrush – SEO Toolkit Exam See credential
• 2018 + 2020 SEMrush – Technical SEO Exam See credential
• 2020 Salesforce Trailhead – Rank Adventurer See credential
• 2019 Google – Analytics Individual Qualification – See credential
• 2017 Google – Digital Garage Certificate – See credential
• 2017 Google – The Online Marketing Fundamentals – See credential
• 2017 Google – Google Analytics for Power Users – See credential
• 2017 Google – Advanced Google Analytics – See credential
• 2017 Google – Google Analytics for Beginners – See credential
• 2017 Twitter – Twitter Flight School – See credential
• 2017 HubSpot – Content Marketing – See credential
• 2017 HubSpot – Email Marketing Certification – See credential
• 2017 HubSpot – Inbound Marketing certification – See credential
• 2016 Adobe After Effects Course: University of Sydney 2016. NSW
• 2005 Bachelor of Visual Arts, majoring in Design. 2002 – 2005 at Edith Cowan University, Perth, WA
• 2001 Certificate 3 in Design Fundamentals. 2001, Perth Central Tafe, Perth, WA

Skills

Software Skills